Intermediate
7 min read
Designing Branded QR Codes: Style and Scannability
Last Updated: 2026-07-24
Table of Contents
Executive Summary
Custom styles make QR codes look professional. However, styling must preserve readability. Learn to balance aesthetics with scanning reliability.
1. Module and Eye Styling
Adjust module shapes (rounded, dots) to match brand guidelines. Customize the eyes separately, maintaining solid core centers.
2. Contrast Compliance Rules
Always keep the foreground modules darker than the background. Maintain a WCAG 2.1 contrast ratio of 4.5:1 to ensure camera readability.
Frequently Asked Questions
Can I add my logo in the center?
Yes, use high error correction (Level H) to handle the missing cells without breaking the data.