Analytics6 min read•2026-05-28
How to Track QR Code Scans in Google Analytics 4 (GA4)
Track offline print campaign traffic inside your main digital dashboard with Google Analytics integrations.
The Pain Point & Challenges
Placing QR codes on signs or mailers doesn't show you how many users visit your site unless you manually build separate tracking links.
The Dynamic QR Code Solution
Integrate UTM parameters (`utm_source=qr` and `utm_medium=print`) directly into Qodex dynamic URLs, letting GA4 automatically group offline scanners.
Suggestions & Best Practices
- •Use descriptive campaign parameters like `utm_campaign=summer_flyer` to sort traffic sources.
- •Build a custom path filter in your GA4 dashboard to isolate mobile scanning behaviors.
- •Use dynamic short URLs to keep QR matrix density low and easy to scan.
Frequently Asked Questions
Do I need to install code on my website for UTM tracking?
No. GA4 automatically parses UTM parameters from landing page URLs when users scan.
Can I edit UTM parameters after print runs?
Yes, by utilizing Qodex dynamic codes, you can adjust UTM links anytime in the dashboard.
Avoid Expiring QR Codes
Start generating permanent free static codes, or manage up to 10 dynamic QR codes with unlimited redirects on our Pro Creator tier.
Generate QR Codes Free